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About Finnplay
Founded in Helsinki in 2008, Finnplay is a Nordic-based provider of iGaming platform technology and services focused on regulated gaming markets.
The company develops tailored Finnplay casino software solutions for online and mobile gaming operators, offering a fully integrated casino and sportsbook platform that meets local compliance requirements.
Major milestones for the company include:
- Compliance with the UKGC 07.2017
- Titan platform introduced 07.2019
- Finnplay wins EGR Nordic Platform provider of the year 02.2021
- Launch in the Netherlands with 3 brands 10.2021
- Launch in Google Cloud 10.2022
- B2B License in Sweden 03.2023
Finnplay’s platform is compliant with regulations in jurisdictions including the UK Gambling Commission, Estonia, Hungary, Lithuania, Malta, Mexico, Romania, Sweden, and the Netherlands.
What Is the Finnplay Casino Platform?
The Finnplay Casino Platform is a modular iGaming solution designed for online casino operators. Its core product, Titan, is a microservices-based platform that combines player account management (PAM), game integration, payments, reporting, and back-office tools into one scalable system.
Titan includes features such as the Engagement Manager (CRM tools for player retention and bonuses), 360 Services covering payments, monitoring, and operational support, and Finnsafe, which helps operators navigate compliance and regulated markets. The platform is built to be flexible, allowing operators to integrate multiple game providers and payment solutions while maintaining full control through an advanced admin panel.
Finnplay offers Titan both as a standalone platform and as a white-label solution. In the white-label model, online casino operators receive a ready-made casino setup, including games, payments, and support infrastructure, and can launch under their own brand, focusing primarily on marketing and growth.
| Platform name | Finnplay |
| Headquarters | Helsinki, Finland |
| Platform type | Proprietary / White-label iGaming Platform |
| Primary markets supported | Europe, Mexico, regulated markets globally |
| Supported verticals | Casino, Live Casino, Sportsbook, eSports |
| Total number of games | 14,000+ (via 100+ integrated providers) |
| Licences | Compliant with Sweden, Netherlands, Lithuania, Hungary, Romania, Mexico, Estonia, and UKGC |
| Key strengths | Extensive game & payment integrations, responsible gaming tools, campaign & loyalty features, fully compliant where applicable, flexible custom development |
Other Products & Services by Finnplay Technologies OY
Finnplay offers a range of additional products to support operators beyond its core Titan Finnplay casinos platform.
These include:
- FinnSafe
- 360 Services
- Finnplay Mobile Application
- Finnplay Engagement Menager
FinnSafe provides secure, real-time reporting for regulated markets, while 360 Services delivers expert support, platform monitoring and game/payment integration management. The Finnplay Mobile Application offers a mobile-optimised experience for casino and sportsbook players.
Together, these services help Finnplay casino software operators maintain compliance and provide convenient and secure gameplay across all devices.
Finnplay Games
Finnplay is a reputable provider of state-of-the-art software solutions; it is hardly surprising that it offers its customers and partners a huge selection of games. The Finnplay casino software offers games from more than 100 game developers, and in total, the platform's game selection includes over 4,000 games.
The platform's game selection includes slots, video poker games, blackjack, baccarat, roulette, and other table and card games. Some of the most reputable game providers on the Finnplay platform are:
- NetEnt
- NYX Gaming Group
- Play'n GO
- Yggdrasil
- Evolution Gaming
- Microgaming
- ELK Studios
Finnplay Localisation Perks
Being able to target players in certain markets is a huge advantage as a casino operator. The more you can tailor your product or service to specific audiences, the greater are your chances of succeeding and surviving in the highly competitive iGaming industry.
Finnplay owns many licenses, and it has been approved in several jurisdictions too. The company also collaborates with many gaming and payment service providers, and it provides a variety of player segmentation tools to help brands reach out to players and succeed in specific markets. Finnplay helps online casinos tailor their services for particular markets by offering:
- Multiple currency options
- Multiple language options
- Country-specific payment methods
- A wide range of campaigns and bonuses
- Wide range of games
Finnplay Payment Providers
Versatile and secure banking is an important feature of the Finnplay software package. The company works tirelessly to meet its customers' needs, and it can tailor a specific payment model to each of its clients according to their individual needs.
The payment methods supported by the Finnplay platform include credit cards, debit cards, prepaid cards, e-wallets, and bank transfers. The platform supports many other payment methods, too, many of which can be used for both deposits and withdrawals. In total, the Finnplay platform is supported by more than 70 different payment service providers. Some of them include:
Finnplay CRM Solutions
Finnplay also offers its customers a good selection of different campaigns and loyalty features for customer engagement. In addition to these, the company offers various marketing tools that casinos can use to create player segments for marketing purposes, among other things. The platform's built-in loyalty and promotion tools also allow casino operators to create device-specific campaigns and segment players based on their marketing goals.
With the Finnplay platform, casino operators can also send customised emails, text messages, and push notifications to their players. Casinos can also reward their new players upon registration when they make a deposit, when they log in, or when they have been playing at the casino for a certain amount of time with the Finnplay platform.
Our Final Verdict of the Platform
The Finnplay software platform is built for online casinos. It is an open iGaming platform for regulated markets that helps online casinos serve their customers worldwide.
Finnplay offers a wide range of flexible products and software solutions that can be customised to suit each online casino's needs. The gaming platform offers many convenient solutions for both fast registration-free casinos as well as traditional casinos. All in all, Finnplay is an excellent software package for casino operators, and with the help of the platform, casinos can serve the needs of even the most demanding players.
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FAQ
Are Finnplay casinos only for Finnish players? Toggle answer
No. While Finnplay is designed with Finnish users in mind, offering full Finnish language support and customer service tailored to local expectations, the platform is not exclusive to Finnish online casinos.
What games does the Finnplay platform offer? Toggle answer
Finnplay platform contains up to 4,000 games from more than 75 game providers. The game collection includes classic slots, table games, and live dealer experiences.
Does Finnplay have subsidiaries? Toggle answer
Finnplay's own casino (LuckyCasino) and its white label casinos are operated by Finnplay's Maltese subsidiary Viral Interactive.
How is customer support handled on Finnplay casinos? Toggle answer
Casinos using the Finnplay platform typically offer dedicated customer support, often with native Finnish speakers. This means you can easily get help through live chat, email, or phone whenever needed.
What makes Finnplay online casino sites secure? Toggle answer
Finnplay takes player safety seriously by using advanced encryption technologies and adhering to strict Finnish and EU regulations. This means your personal and financial data is well-protected, allowing you to focus on enjoying your gaming experience.